This How-To Guide is an interactive, self-paced questionnaire designed to assist you in evaluating key components of a successful employer outreach campaign. While the Guide is ideally suited for states that are planning to implement a state STC program, it also contains valuable considerations to help states expand and improve existing programs. Whether you are new to STC or a seasoned STC veteran, working through the Guide will help you identify strategies your state can use to implement or improve its STC program.

How Does the Guide Work?

The Guide contains questions and related statements in the following three areas:

Section 1: Business Outreach Strategy

Section 2:  Business Outreach Products

Section 3: Implementing and Operating the STC Program

Click YES, SOMEWHAT, or NO to indicate where your state is with respect to these areas. There are no "right" answers, and skipping questions is okay. This is a self-assessment questionnaire, not a test!

After answering the assessment questions you will receive a report that provides information and links to resources within this website. The report can be downloaded for saving and printing. This questionnaire is designed to get you thinking about your state’s STC program, so while an individual can complete the questionnaire, a discussion by a team of state staff members that have completed the questionnaire is recommended as this discussion can be especially helpful in informing and guiding your state’s strategies in engaging employers. 


Section 1: Business Outreach Strategy

A critical key to program success is your state’s ability to engage employers to the point that they will say “yes” to STC. They must be convinced that the program, as an alternative to layoffs, is consistent with a business strategy to maintain operations through difficult economic times. Your first step is to get a baseline view about how well your state is reaching employers. The following questions will help you do just that. 

Has the state designed an effective STC business Outreach strategy? If the state has built an effective program, the following is what you will see:

QuestionResponse
1)

The state highlights STC as an important layoff aversion strategy in state strategic planning documents, policies, and other communications. 

2)

The state analyzes layoff numbers and trends in the state.

3)

The state identifies target employers/ industries for STC business outreach.

4)

The state considers all appropriate mediums to reach target customers, e.g., in person presentations, print, e-mail, social media, etc.

5)

The state engages its public relations (PR) staff resources to coordinate its STC business outreach efforts.

6)

The state identifies and includes staff in all partner units and agencies who might participate in STC business outreach as it builds its outreach plan and processes.

7)

The state has applied for and budgeted Federal Grant resources to promote STC and enroll employers into the program.


Section 2:  Business Outreach Products

Once your state has built the foundation for its STC program with a sound outreach plan, it’s time to produce or acquire appealing and informative outreach products to engage employers. Check your inventory by working through the questions below.  

Has the state developed necessary STC business outreach products? If the state has created products, the following is what you should see:

QuestionResponse
1)

The state develops press releases and other material and targets specific industries.

2)

The STC program has a prominent presence on the state’s UI website page or on a dedicated STC webpage.

3)

The state links to its STC website on other state agency sites likely to be visited by businesses (e.g., with WARN notice info, on economic development sites, on landing page for Business Services Unit, etc.).

4)

The state has an STC brochure designed to engage employers.

5)

The state uses presentations for employers, industry, union, and trade associations.

6)

The state has published Frequently Asked Questions (FAQs) for EMPLOYERS and EMPLOYEES, and these are available in hard-copy as well as on your website.


Section 3: Implementing and Operating the STC Program

Now that you’ve checked your outreach strategy and products, it’s time to review how you are implementing and operating your STC outreach program. Effectively doing this will have a huge impact on how well you succeed in engaging employers. 

Implementing and Operating a High Quality STC Program

QuestionResponse
1)

The state has developed training material and trains staff and partners on program highlights and how to promote STC.

2)

The state shares its outreach with all partner agencies to promote its program.

3)

The state includes regular communication and coordination with staff in all partner agencies as part of its STC operational procedures.

4)

The state has developed goals for its STC program (e.g., number of employer agreements, number of layoffs averted, etc.).

5)

The state regularly reviews its STC program performance against goals, uses performance data to drive program improvement, and reports its findings to management and ETA.

6)

The state gathers STC employer and employee customer feedback, and uses this data to make program improvements.